Reliant Energy - Endeavors towards better Summer.

I was comparing the Annual Summer Program of Reliant Energy of 2008 to 2009 and incidentally there is something that I noticed.

Reuters mention in their 2008 release of Reliant Summer Program that "In Texas, the company provides service to approximately 1.8 million retail electricity customers, including residential and small business customers and commercial, industrial, governmental and institutional customers."

In 2009 release it is - "Reliant Energy provides electricity and energy services to more than 1.7 million retail customers-including homes, small and large businesses, manufacturing facilities, government entities and institutions across Texas."

This makes me wonder if Reliant lost 0.1 million customers in the past year. Though, the figures will be a close approximation to actuals, however, it would have looked better if the approximations too increased with the actual customer base. For one, I really feel good about the Summer Program that Reliant launches very year.

While the Summer initiatives of 2008 were limited to only "Beat the Heat" centers, this year, they have only diversified this program to another initiative - "Heat Relief Family Fun". Who ever said that power supply is a boring subject to think about any innovation are wrong. I pretty much like these initiatives by Reliant. Such initiatives serves all -
a. government initiatives for energy conservation since many consumers flicking these centers would only mean that energy is being saved when not used at home.
b. consumers are also satisfied since they do not have to think of ways to reduce their energy bills.
c. Reliant also benefits by earning money through these centers as also it is a great way of branding oneself.

Though complete program details for Heat Relief Family Fun would only be exposed during the end of this month, here is an overview that has been released by Reliant Energy for its critical care customers that includes seniors, lower income groups:

Cool Way to Stay Cool Community Event - Reliant Energy is presenting a free program in Dallas and Houston this summer, offering entertainment and skating fun for families who have decided to save money by taking a "stay-cation" close to home this summer.

Discounted Family Fun Tickets ─ Reliant Energy will offer discounted tickets online for visits to local museums, waterparks or other entertainment venues. This is a great way to promote activities that Reliant likes. So it could enter tie-ups with museums, waterparks and such entertainment venues in return for branding or probably a corporate / industrial contract.

I would say this is a perfect example of Nash Equilibrium.